TOUGH MUDDER LAUNCHES NEW “TOUGH MUDDER CHALLENGES” DIGITAL EXPERIENCE
- December to August, Multiple 21-day challenges with new twists each week
- Distance, Elevation, & other challenges – Everest Expedition, Grand Canyon Challenge, etc.
- Two to four “flash obstacles” each week
- Progress will be tracked live in the Tough Mudder Challenges digital platform
- Registration opens Thursday, June 25
NEW YORK / LONDON (June 24, 2020): Tough Mudder Challenges, the latest endurance experience from the global active lifestyle brand, launches for registration on Thursday, June 25th.
Inspired by Tough Mudder’s world-famous teamwork-based obstacle course experiences, Tough Mudder Challenges will allow a global community of participants to tackle wild tests of their physical stamina and mental grit, in a bespoke digital platform tracking their mileage, elevation, and obstacle achievements.
“We’re excited to bring another irreverent, unconventional suite of fitness experiences to our global community,” said Kyle McLaughlin, global CEO of Tough Mudder. “Participants of all fitness abilities will have a new way to join the Tough Mudder community, pushing themselves in their own homes and neighborhoods to overcome obstacles and transform their fitness.”
Unlike the boring one-and-done virtual races that have fatigued runners and obstacle course racers in the past few months, Tough Mudder Challenges engages participants on a 21-day journey with new twists and turns every week. Participants will work to complete four mandatory components over the course of the challenge, choosing to tackle the distance, elevation and other goals at their own pace and by their own means (running, walking, biking, blading, swimming– go wild). Every week, they’ll be thrown a few curveballs, selecting from two of four flash obstacles that will drop weekly during the live challenge. Progress will be tracked live in the Tough Mudder Challenges digital platform– allowing participants to sync their wearable devices and upload photos and videos of obstacle completion, while displaying their achievements with the thousands of Mudders tackling that Challenge at the same time.
Going at it alone, with family, or joining a local Mudder Tribe to tackle it together, Tough Mudder Challenges will feature a new theme every month. For participants who are ready to commit to the next six challenges (July-December), they’ll join the Everest Expedition, conquering an elevation gain and distance equivalent to summiting Everest over the course of their journey.
Tough Mudder Challenge participants can celebrate their achievements with our Challenges Achievement kit, including the brand-new Tough Mudder Challenges black headband, the limited edition 10th Anniversary Tough Mudder headband, official 2020 finisher shirt, and a new unique commemorative coin (North America) or pin (Europe) for each Challenge. Everest Expeditioners will earn all six coins or pins, and a unique display to honor their achievement.
Registration for July’s Grand Canyon Challenge opens Thursday, June 25th, and kicks off on July 9th. Additional challenges for August through December are available for registration, and themes will be unveiled two weeks prior to the Challenge kickoff.
ABOUT TOUGH MUDDER
Founded in 2010 with the launch of the iconic Tough Mudder obstacle course event series, Tough Mudder is a leading global sports and active lifestyle brand, now part of the Spartan Race Family of brands.
With more than 6 million participants to date, the company traditionally hosts over 100 events annually in over 20+ countries, with offerings ranging from Lidl Mudder and Mini Mudder for youth, Tough Mudder City Series (UK only), the core Tough Mudder challenge series, and a suite of extreme endurance events including the 24-hour World’s Toughest Mudder competition. The company’s in-house content studio provides millions of engaged online brand enthusiasts with fitness, nutrition, wellness and inspirational content delivered daily across social and digital platforms.
Launched in 2020, the new Tough Mudder Challenges digital experience brings goal minded fitness enthusiasts together from around the world to push themselves in monthly tests of physical ability and mental grit. North America brand partners include EveryManJack, Navy Federal Credit Union and Viewsport. UK partners include Lucozade Sport, PhD Nutrition, LIDL, and Mike’s Hard Seltzer. For more information