Tough Mudder & New Global Partners Support a Safe Return to the Mud BOSTON, Mass. (April 21, 2021) - Tough Mudder, the global experiential fitness entertainment brand announces a diverse roster of partners in advance of its 2021 season kick-off this weekend in Atlanta. The partnerships unite world-renowned brands with a global community of outdoor enthusiasts [...]
Read the full press release here DR. RICHARD SCHLENK WINS FOR THOSE WHO WOULD OCR HUMANITARIAN AWARD Dr. Richard Schlenk of Cleveland, Ohio has been selected as our 2020 For Those Who Would OCR Humanitarian of the Year. The award, which is sponsored by Adventurey LLC and media partner, Mud Run Guide is given annually to an individual [...]
Spartan officially kicked off its 2021 race season, hosting three events across the globe with events in Okinawa, Japan, USA, and the first event on the Spartan Trail World Championship - in Canary Islands, Spain.
inov-8 founder Edy bought back the sports company from Descente last year and has kept it under wraps while spearheading the design of a revolutionary new running shoe.
Adventurey, producers of the Obstacle Course Racing World Championships, announced today its partnership with Red Bull which will designate Red Bull as the Official Energy Drink of the 2021 OCR World Championships. “We are incredibly excited to partner with Red Bull for the seventh OCR World Championships,” said Adrian Bijanada, Adventurey CEO & Founder. “Red [...]
Additions of Outside Integrated Media, Outside TV, Gaia GPS, athleteReg, and Peloton Magazine cement the company’s position as the new center of gravity for active lifestyle consumers. Boulder, Colorado — February 22, 2021 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content and experiences, today announced the following acquisitions that significantly [...]